Group constitutes a complete distribution system and is the cornerstone of community group buying. The enthusiasm of the group leader for the accumulation and expansion of the traffic pool is a prerequisite for the rapid acquisition of customers in the region by community group buying. The establishment of the head system is the key to realizing regional scale and national promotion.
online orders in advance The platform delivers to the supplier and fulfills the contract The goods will be delivered to the group leader the next day, and consumers will pick them up Simplified expression: consumer -> group leader (platform and supplier) -> consumer 2. Core element 1: target user groups (price sensitive + next day + self-pickup) From the analysis of b2b data the business characteristics of community group buying, it is different from the pre-warehouse or home/store model, which is aimed at users who pursue time efficiency and are insensitive to price. ,
they pay more attention to cost performance and can accept self-pickup the next day. That is to say, low-cost explosives are definitely the biggest factor for consumers to buy in community group shopping, especially in categories with high price elasticity such as fresh food and daily chemicals. From the current products, it can be seen that they are all taking the route of low-cost